The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are referred to as ‘third wave’ as they are riding the peak of mobile and online shopping. Actually, these disruptive technologies are set to generate revolution in the retail sector. Amongst all these new tech tendencies, image recognition has been mapped out because the emerging technology which has the potential to create the highest impact on sales.
With image acknowledgement technology cellular apps, systems and other software can identify consumers from their facial features. Actually, this technology may also be used to identify different objects based on their features. As a result the entire globe has become a shop window for the customers where they are able to find direct hyperlink from the images of products published on a billboard or in magazines acquiring them to the web site or physical location of a retailer. Customers might have more personal encounter with this technology since it allows systems and software program to react to an individual. This allows the buyers to find and also scan their desired items conveniently and quickly, which, help bridge the gap between on the web stores and physical stores. The technology enables the devices and/ or website to become intuitive and they react in an engaging way with the consumers. Actually, image recognition technology has the potential to be an authentic driving push for the retail environment.
In conditions of product interaction, picture reorganization enables buyers to make visual searches for this products theyselect at their devices. They can enjoy a fully customized mobile or online retail experience while sitting in front of a device. This picture recognition technology actually makes it easier for cellular and online purchasers to experience and interact with products. And all these can be performed simply by scanning the image on their smartphone or tablet. A number of brands are already using this technology because of their online and mobile consumers to make product searching more interactive and faster. In general, most of such apps allow customers to snap an image of the product and search the e-commerce/ m-commerce listing and when the photo matches a similar product, the result is created to the consumers.
With such technologies suppliers will have enormous opportunities; nevertheless, the advantages of these technologies are however to be realized completely. Based on the recent market tendencies the experts have got opined that around 12% consumers are expected to be usingpicture reorganization technology by 2014. The retail sales as well will be considerable up, because of these technologies. Image recognition technology also makes on-line transactions safer by improving the security perspective of on the web or mobile payme.